"People like us do things like this."
Seth Godin
I love this quote — but perhaps not in the way you might expect.
For some, that quote is about gathering like-minded people together. Shared thinking. Shared identity. And yes — that can be powerful.
That is part of it for me. But it’s also something more… something deeper.
It’s about recognising that there are leaders who see what’s happening beneath the surface.
Leaders who can feel how a systems-first approach — when overextended — begins to impede real leadership. How heavy KPI-driven operations and automation, while valuable, can slowly crowd out judgement, discernment, and courage.
How leadership can get lost in noise. And how, in that noise, organisations quietly become exposed.
That’s why I know the work we do at Unearth matters.
Over the past few months, we’ve been refining how we articulate our work.
Sharpening what we offer.
Updating our website so it better reflects what has long been true in practice.
Not because we’ve changed direction. Far from it.
Because clarity matters.
Especially in a world where risk is everywhere — touching every aspect of your business and leadership — yet is often misunderstood or reduced to compliance.
One thing has become clearer than ever:
At Unearth, we are not trying to be all things to everyone.
There are leaders who resonate deeply with our work — with our risk lens. And there are leaders who don’t.
That’s perfectly okay.
Because this work is not for the faint of heart.
It is for those who understand that strong leadership and risk management are not separate disciplines — they are deeply intertwined.
Both are fundamentally about decisions.
Actions.
And inaction.
And to be an effective leader today, managing risk and opportunity is not optional — it is essential.
Let’s also be clear: not everyone wants to step into that arena.
To truly understand and manage risk is uncomfortable. It exposes assumptions. It surfaces tension. It demands accountability.
And accountability sits at the heart of what we do — not as a slogan, but as a lived discipline.
Risk Doesn’t Live in a Framework
It’s easy to believe risk management lives in registers, heat maps, policies, compliance frameworks, and audit findings.
Those tools matter.
But they are not where risk actually lives.
Risk lives in decisions.
In actions — and especially in inaction.
In behaviours.
In relationships.
In the conversations people avoid because they’re uncomfortable, inconvenient, or politically risky.
When those conversations don’t happen, risk doesn’t disappear.
It goes underground.
And later, it shows up as misalignment, drift, reactivity, disengagement, and lost trust.
By the time it becomes visible in outcomes, the signals were already there.
Unexamined.
Softened.
Rationalised.
Often shaped by one critical factor:
A leader’s relationship with risk.
The Relationship That Changes Everything
For many leaders, risk feels heavy.
A burden to manage down.
A threat to mitigate.
Something to demonstrate control over.
So they lean into compliance.
Systems.
Processes.
Box-ticking.
Not because they’re careless — but because they are trying to protect the organisation.
And themselves.
But when risk is viewed primarily as exposure, something subtle happens.
The lens narrows.
Opportunity is missed.
Candour tightens.
Discomfort is avoided.
Early warning signals are softened — or missed entirely.
Ironically, the very outcomes leaders are trying to prevent can begin forming quietly beneath the surface — as a direct result of how those risks are approached… or avoided.
This is why our work is people-centred.
Because risk doesn’t move through spreadsheets. It moves through people. It impacts people.
Through belief.
Through stress.
Through triggers.
Through environment.
Through leadership tone.
When leaders develop a healthier, braver, more curious relationship with risk — one that sees it as both exposure and opportunity — clarity sharpens.
The fog begins to lift.
Decision-making steadies.
Risk stops being something to fear or weaponise and becomes something to understand deeply — and leverage wisely.
That shift is powerful.
When applied and mastered well, it becomes a leadership superpower.
Because risk — quite literally — starts and ends with people.
Who We Do Our Best Work With
This is why we’re intentional about who we work with — and how.
Senior Executives and Enterprise Leaders
You carry enterprise-level consequences — reputation, strategy, people, stakeholders — often with incomplete information and limited opportunity for pause.
As custodians and stewards, your relationship with risk shapes culture more than any policy ever will.
We work with senior leaders to build clarity, alignment, and steadier leadership under pressure — so risk becomes a lens, not a burden.
Emerging and Mid-Level Leaders
You’re leading from the middle — translating strategy into action while managing competing demands and priorities.
This is where culture is lived.
This is where tension is felt first.
We support leaders here to build influence, confidence, and consistent leadership behaviour — without losing themselves in the process.
This is where emerging leaders begin to understand that risk management isn’t separate from their role — it runs through every decision they make.
Strengthening leadership at this level is early, proactive risk management.
Boards and Advisors
You are responsible for oversight and stewardship.
But the biggest risks rarely sit neatly in board papers.
They sit in tone.
In tension.
In whether hard truths surface early enough.
We work with boards to strengthen governance conversations and build real alignment with executives around culture, risk, and accountability.
Because oversight without understanding the human dynamics underneath it creates blind spots.
The Thread That Connects Them
Across every group, the work comes back to one question:
Are we brave enough to address what’s really driving risk — before it becomes visible in outcomes?
That question sits at the heart of Risk Rebel leadership.
Not rebellion for disruption. But rebellion against avoidance.
That’s why I created the Risk Rebel Leadership Pathway.
Not as a training program.
But as a structured way to strengthen the leadership behaviours that matter most when:
- stakes are high
- uncertainty is constant
- decisions carry human impact
It helps leaders examine their relationship with risk — and strengthen the lens through which they lead.
Because when you get that right, risk management stops feeling like weight.
It becomes clarity.
Confidence.
A genuine game changer.
And for those willing to step forward with courage and do the work, it becomes a true leadership superpower.
Our work is for leaders ready to move away from noise, fear, and avoidance — and toward clarity, courage, alignment, and accountability.
If you’re curious whether the pathway fits you (or your team), we’ll start with a simple conversation.


