Episode 4: Carolyn Butler-Madden on the power of purpose

As the title suggests, this podcast is all about unearthing a new perspective on risk.

My guests are experts in their fields where they impact risk either directly or indirectly. My interviews aim to lift the lid on risk and rip it apart to give you a whole new perspective on it.

My name’s Lisa Sisson and I am founder of risk consultancy, Unearth. I’m also becoming known somewhat as a “Risk Rebel”.

At Unearth we believe that risk starts and ends with people. Equally, we believe that opportunity starts and ends with people. So if you’re not looking at risk with, through and by your people, then you are not only leaving your organisation exposed to risk, you are also not opening up the opportunities that a people-centred risk strategy will deliver.

In Episode 4 of our podcast series we get into the topical area of Organisational Purpose. My guest in this episode is an author, a speaker and “Chief Purpose Activist” at Purpose Consultancy, The Cause Effect. Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.

She helps business leaders define their Purpose and embed it into their business and brand to deliver meaningful social impact AND competitive advantage. Her mission is to make meaningful social purpose a vital part of business in Australia and beyond.

Carolyn brings 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. Over 18 years she owned and ran two agencies in Sydney, until quitting the agency world for consulting, to pursue her passion for social purpose.

Today she helps business leaders understand the power of purpose and develop strategies that drive profitable outcomes by creating positive social impact.

Here are some of the themes we cover in this interview:

  • How the purpose of business is changing
  • The power in finding your ‘people like us’
  • Doing what you love versus loving what you do
  • The 6-pillar framework Carolyn uses to get her clients on a Path to Purpose

Connect with Carolyn

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Connect with The Cause Effect

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