My guest on this episode of Unearth A New Perspective On Risk is Meqa Smith, founder of The Unforgettable Agency.
Meqa spent the first decade of her career rising quickly through the People and Performance pathway within Hospitality and Professional Services across Australia and New Zealand.
Whilst working with Saatchi & Saatchi she recognized the synchronicity that existed between Marketing, People and Corporate Performance — and that it is in the collision of those elements that ultimate engagement and influence is realised.
After this she spent over a decade focused on marketing, customer experience and how to help businesses get ahead.
Meqa launched The Unforgettable Agency to deliver on her mission of unlocking profitability through differentiation.
Her work then led to a boomerang back around to the people side of the business because the inescapable truth is that no matter how good your product or marketing — your business can only deliver on its promises with the right people on the team.
Leveraging her deep understanding of the inherent flaws in the standard approach to employment and their impact on business, she turned her attention to the root cause of these issues.
Currently The Unforgettable Agency is focused on delivering creative solutions for recruitment and engagement that help businesses attract unicorn employees who are perfectly aligned with their values and mission.
Meqa is direct, with a refreshingly honest presentation style and relatable analogies, keeping an audience engaged and entertained while they trip over the truth — and she promises your audience will leave knowing exactly how they should be looking at the world of work differently.
Some of the topics we cover in this interview include:
- Reframing from acquisition to retention
- Applying marketing and customer experience principles to the recruitment process
- The number one reason employees leave their jobs
- Human iOS
- The alchemy of adding another employee to the mix in a business
